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Alex M.
Marketing at Northstar
Thought LeadershipProfessionalMarketing
Buyers trust people before brands. Here is how our team shows up in the feed, not just on the company page.
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Empanada gets the whole company posting on LinkedIn, without the Slack nag. Approved posts, in their voice, one click.
14 days free · $199/month for the whole company · cancel before you’re charged
The Slack reminder isn’t a LinkedIn strategy. This is four minutes on the posting system that replaces it.
Getting the team on LinkedIn isn’t a motivation problem. It’s a systems problem. The usual paths don’t hold.
The Slack “please share”
Three people reshare the company announcement. Everyone else mutes the channel. Next quarter, organic is still flat.
The Google Doc of approved posts
Copy, paste, fight the formatting, second-guess the tone, close the tab. The blank page wins again.
The enterprise advocacy suite
A six-month rollout. Per-seat pricing. A dashboard nobody opens after launch week.
You need a posting system people will actually use. Approved posts, in their voice, one click to LinkedIn, plus a leaderboard and lottery so it becomes a team sport instead of a chore.
14 days free · $199/month for the whole company · cancel before you’re charged
Three moves. No blank pages. No nagging campaigns.
Marketing curates the Content Library. Your team never faces a blank page. Just pick what resonates.
See the Content Library→AI helps it sound like you. One click sends it live on LinkedIn. No copy-paste gymnastics.
See LinkedIn publishing→Leaderboards and a publishing lottery turn advocacy into a team sport people actually want to play.
See the leaderboard→Pipeline that didn’t come from the brand page. Teams posting consistently on LinkedIn, in the wild.
14 days free · $199/month for the whole company · cancel before you’re charged
Book 15 minutes and see the posting system, or start the 14-day trial. $199/month for the whole company after.
Everything you need to know about Empanada. Still have questions? Book a demo and we'll walk you through it.
Empanada is a platform that helps your whole company show up on LinkedIn—not just your brand page. Marketing-approved content, AI-assisted personalization, and team tools like leaderboards make it easy for everyone to post consistently and build pipeline together.
Empanada is built for B2B teams—marketing leaders who want scalable advocacy, sales teams who need warmer conversations, and companies that know LinkedIn is where buyers research vendors before they ever book a call.
Team members sign in with LinkedIn through the official API. They browse the Content Library, personalize a post in their own voice, and publish directly from Empanada—no copy-paste required.
Marketing curates and approves posts in the Content Library before anyone shares them. Employees personalize the copy, but the core message stays aligned with your brand guidelines.
Yes. Empanada Standard includes a 14-day free trial (card required). You can cancel before the trial ends so you are not charged.
Empanada Standard is $199 per month for your company. See the Pricing page for details, or start a 14-day free trial anytime.
The leaderboard creates friendly competition so posting becomes a team habit, not a solo chore. The publishing lottery rewards consistent contributors with chances to win prizes—making advocacy fun and sustainable.
No. Individual team members connect their own LinkedIn accounts. Admins manage the content library, monitor team activity, and configure company settings—no special LinkedIn admin permissions required for posting.